Reaching a certain level, companies with a developed corporate culture realize they must develop their employer brand. This story should already be a conscious step with a clear strategy. Therefore, based on the recruitment services experience provided by Accounting HUB, we have gathered advice for you.
Let's start with the basics: what is an employer brand? A company's reputation as an employer provides candidates with an answer to why they should work specifically for this firm, regardless of a specific role.
🔺 Therefore, first and foremost, business owners and HR managers should answer the question, "Why are we doing this?" There can be numerous reasons: frequent team changes, business expansion leading to active hiring, or entering new markets.
🔺 Analyze the foundation - mission, vision, global goals, and business objectives soon (2-3 years). This will determine who you will be bringing into your team.
One of the most challenging tasks is determining what sets you apart as an employer.
🔺After these steps, align with the candidate persona and formulate key messages you will convey on the company's website and social media.
🔺 Employer branding continuously analyzes candidate acquisition funnels, optimizes recruiting campaigns, and communicates with the team. Therefore, it should be handled by someone with a knack and enthusiasm for these challenging processes.
🔺 We want to focus separately on employee advocacy within the company. For the team to be stable and have a favorable attitude towards the employer, they should have a positive experience on three levels: emotional (pleasant atmosphere, professional management, transparent decision-making), technological (the functionality they were hired for aligns with the realities of workdays), and functional (sustained interest in working for the company due to technical dynamics and the company's development, especially now when many employers are incorporating artificial intelligence into work processes).
The company should consistently encourage employees to be ambassadors, which includes various referral programs and additional bonuses (not necessarily monetary).